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Kelsey Shoemaker
 
December 14, 2021 | Kelsey Shoemaker

The Story of Lost Oak

The Story of Lost Oak
The wine, the business, the family 

In the spirit of the holidays, we would like to spread some cheer and tell the classic tale of Lost Oak to you!

The mind behind Lost Oak Winery is founder, Gene Estes. His sense of passion for the wine industry and dedication to growing wines has been the backbone of Lost Oak Winery. Gene Estes was born in Abilene, Texas. After returning from Vietnam in 1966, Gene attended Texas Tech University and graduated with a Master of Science degree in Microbiology. Gene had a 40-year career in the pharmaceutical industry. He studied Viticulture via correspondence and had the good fortune to learn from native growers in Alsace France during an assignment in his final years at Alcon. 

The first Lost Oak vineyard was planted in 1998 and started out as an experimental vineyard, growing many varieties to observe. The first varietals planted were Riesling, Gewurztraminer, Leon Millot, Chambourcin, Chardonel, and Shiraz. “Making a great wine requires superior wine grapes, lots of devotion, time, and sacrifice,” Gene said. Today, the estate vineyard focuses on Shiraz. 

In the last few years, Lost Oak has grown into what it is today due in large part to Gene’s daughter, Roxanne who joined the business in early 2007. Roxanne’s emphasis on events and her marketing and people skills have been key to this success. From Tasting Room to President, she can be credited with growing Lost Oak Winery 600% in the last 13 years, developing a robust event business, and helping Lost Oak to expand into the Hill Country. 

 

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