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Kelsey Shoemaker
March 31, 2022 | Kelsey Shoemaker

Women in Business

The Burleson community has wonderful women-owned businesses and leaders. Lost Oak's President, Roxanne Myers, was interviewed in the March issue of Local Life. Read her answers in the March Issue that focused on Women in business! Find the full article here


Every industry faces its own unique structure, history, norms, and culture. How a woman fits into that industry, particularly as a leader, is ever-evolving and each person approaches it differently. Just as personality traits and breadth of knowledge shape how someone leads, the experience of being a female in Western culture also plays a role.

It is the people in an industry who shape how the businesses are run and how people respond to leaders. The experiences of a woman in business will be unique to their industry. Roxanne Myers, President of Lost Oak Winery, describes the grape growing and winemaking industry as a “very male-dominated field, from owner to winemakers.” Their primary consumers are females though. Roxanne said “I don’t think of myself in the context of being a woman in the things that I do. I hold various leadership positions and in all my roles, I try to put the people and the organization ahead of me, thus helping me focus on the right things not on what might benefit me.” She finds there are advantageous aspects of being a female: “I would argue that leading employees might be easier as a woman because we see the human side of the business.”

Being a business owner has enough challenges on its own, and whether or not the owner is treated differently as a female is simply one of them. These women have learned how to respond, as they would any other challenge. Roxanne addressed it this way: “Personally, I don’t find being female a huge barrier to success probably because I haven’t noticed. I’ve been too busy trying to build the business.”


Roxanne: “I love results. I love compromise and collaboration. When we get results through compromise and collaboration, I feel like we all win.”


All the factors such as work, kids, friends, and phones in their nature distract from something else. When she is home, she does not plug into work. When she works out, she does not answer her phone. Roxanne stresses that it is a challenge that requires tremendous focus but has found that compartmentalization is the best way to accomplish her goals.


Roxanne learned from her stepfather, Gene Estes, who was the founder of the company she now runs. She said he helped her to be confident in what she does and taught her an important lesson: everyone will make mistakes, but the important thing is to pick yourself up and keep moving. She describes Gene’s trait of being “a hard worker, disciplined and kind person” as traits that she admires.


Roxanne: “Know your strengths and know your weaknesses. Know when to look for competent help in areas that you don’t excel in or things that are taking away the focus on working on your business. Always work hard, nothing comes easy. Just work smart.”


Roxanne: "Traction by Gino Wickman. This recent read has really helped implement the systems necessary to accomplish your business goals. It’s a process and one you must hone but simplifies what we should be doing as entrepreneurs to be successful."


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